Billboard
1st Draft
This is the first draft to my billboard, the image was desaturated to black and white, which I thought to be fairly boring. However, I really liked the framing of the image so I decided to add colour to the subject by using paint.net and simply drawing on the subject using the paintbrush tool with a low opacity, this allows the colour to be translucent, which is why you can see the detail of the subject.
I think it looks okay for a first draft, but it needs more, as it will be a lot of wasted space otherwise.
The colour on the subject is used to draw all attention as it is the only thing in the image that is in colour. I also coloured in the text for the same reason, the brand name is very important.
2nd Draft
I liked how the first draft looked but like I said, it needed more detail. I had an idea to put my front cover onto my billboard in the empty space, as a way to show what the billboard is selling. Obviously this is not the final draft, but as I haven't finished my front cover just yet, I thought I'd put in this mockup of what I hope it will look like.
I added some more text to the billboard that reads 'ISSUE 1-5 OUT NOW!' as a way to people to pick up the magazine like it is a matter of urgency that they buy this magazine, there is also the same line but blurry on a layer underneath to create a shadow effect so that it pops out and doesn't look flat or blend with the image behind it.
I used the same shadow technique with the brand name and moved it to the top, and above the subject as I felt it needed to be above the subject and above the other less important text, although it could be bigger.
I added some more text to the billboard that reads 'ISSUE 1-5 OUT NOW!' as a way to people to pick up the magazine like it is a matter of urgency that they buy this magazine, there is also the same line but blurry on a layer underneath to create a shadow effect so that it pops out and doesn't look flat or blend with the image behind it.
I used the same shadow technique with the brand name and moved it to the top, and above the subject as I felt it needed to be above the subject and above the other less important text, although it could be bigger.
3rd Draft
Implementation
This is a mock up of what the billboard may look like as a finished product.
4th Draft
This is the billboard at it's final stage, I have updated the, magazine shown and have used the colour scheme of the Winter edition (orange and white) and changed the text for 'BOARD CULTURE' to solid orange as I felt the image inside the text didn't look as good as I'd hoped.
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